Coeos Digital / Investment funds
Digital value creation
for your portfolio companies.
Support customer acquisition, sales and expansion into new markets across your portfolio.
Coeos Digital provides investment funds and holding companies with hands-on digital marketing support to develop the commercial performance of their portfolio companies.
We start with one company and a clear business objective. Together with your teams, we assess the actions taken before considering a wider rollout.
COEOS FRAMEWORK
An assessment
One company, its challenges and commercial priorities.
A six-month pilot
An agreed scope, hands-on delivery and ongoing measurement.
A considered rollout
Extend the method if the pilot results support it.
COEOS EXPERIENCE ACROSS ALL SECTORS
Campaign management
Companies supported
Countries
Coeos Framework
Digital marketing that supports
portfolio company growth.
We work alongside company teams to improve visibility, generate qualified enquiries and help turn more opportunities into customers.
A strong offering does not always translate into effective digital marketing: a website may generate few enquiries, visibility in target markets may be limited, or the commercial impact of campaigns may be difficult to track.
We identify these barriers and prioritise actions based on each company's objectives, resources and organisation.
01 / Digital assessment
Understand the foundations
before scaling up
We start with the company's commercial objectives: target customers, priority offerings, markets and capacity to handle enquiries.
We then review its website, search visibility, advertising campaigns, content and measurement tools.
The assessment leads to a prioritised action plan outlining the channels to activate, the resources required and the indicators to track.
02 / Implementation
Reach the right prospects
and help them take the next step
We select the most relevant actions for each company:
- Create or improve pages designed to generate enquiries, quote requests or sales.
- Run targeted campaigns on Google Ads, Meta or LinkedIn, according to the audience and objectives.
- Improve organic search visibility and create content that helps prospective customers.
- Produce photography and video where these assets help explain the offering and build confidence.
A shared dashboard tracks spending, enquiries and cost per enquiry. Where sales team data is available, reporting can extend to opportunities, quotations and sales.
These insights inform adjustments and decisions about where to focus resources.
03 / Pilot programme
A six-month pilot
with one portfolio company
We begin with a company selected for its commercial priorities and digital growth potential. Scope and budget are agreed before launch:
- Assessment and definition of commercial priorities.
- Creation or improvement of conversion pages.
- Enquiry tracking and reporting setup.
- Campaign management on the agreed channels.
- Regular reviews with the teams to adjust activity.
SEO, article writing, photography and video can be added where needed and are quoted separately.
At the end of the pilot, a review informs the decision to continue, adapt the approach or extend it to other portfolio companies.
04 / Portfolio rollout
A shared method,
adapted to each company
If the pilot results support expansion, the approach can be rolled out to other portfolio companies.
Tools, processes and reporting structures are reused, while messaging, channels and content remain tailored to each business.
This makes subsequent rollouts easier and gives the fund a consistent view of activity and results.
05 / Corporate communications
Show your contribution
to business growth
Work carried out within portfolio companies can also support the fund's communications. Company case studies, leadership interviews and documented results provide concrete material for your website and LinkedIn, without a dedicated advertising campaign for the fund.
This communication highlights your contribution to portfolio development. It can strengthen your credibility with investors and business leaders seeking a partner to support their company's growth.
Budget and scope
A budget tailored
to each company
The pilot budget reflects the objectives, target markets and work required. The proposal separates setup fees, campaign management and advertising spend.
SEO, content writing, photography and video are priced according to the agreed scope, giving you a clear view of services and costs before launch.
Your accounts remain yours. Portfolio companies retain ownership of their advertising accounts and access to their data. Coeos works with the permissions required to manage them.
Transparent reporting. We monitor the indicators agreed with your teams to adjust campaigns. Reporting clearly sets out spending, observed results and proposed next steps.
Benefits of our approach
Hands-on support,
measured progress
- Actions aligned with each company's commercial priorities.
- A shared view of spending, enquiries and opportunities generated.
- External implementation coordinated with internal teams.
- A reusable method tailored to other portfolio companies.
- Documented work that demonstrates the fund's support.
Your next step
Let's identify
a first company.
Is a portfolio company looking to attract more customers or enter a new market?
Tell us about your organisation and the company's commercial challenge. We can discuss its objectives and organisation, assess whether a pilot is appropriate and define the next steps with the people involved.