GROUPS & NETWORKS · COEOS DIGITAL
One shared direction. Campaigns tailored to each location.
Managing several locations means balancing an overall vision with local realities: customers, offers, seasonality, capacity and budgets.
Coeos Digital helps groups and networks organise and manage digital acquisition. We work with leadership and local teams to set priorities, coordinate campaigns and make results easier to understand.
Shared priorities
Set a direction for the whole group.
Local realities
Tailor campaigns to each location.
Clear results
Explain investment and decisions.
More locations mean more decisions to coordinate.
How should budgets be allocated?
Needs differ across locations. Investment should reflect each location’s goals and the available results.
How can we remain consistent without making every offer identical?
A shared identity can coexist with messages, visuals and campaigns tailored to each venue.
How can we understand group-wide results?
Different tools and definitions make comparisons difficult. Clarify what is and is not measured before drawing conclusions.
Structure management from the group to each location.
A shared understanding of priorities
Identify locations, offers and periods needing support. Agree objectives with leadership and the contributions expected from local teams.
Campaigns tailored to local markets
Organise targeting, messages and landing pages around the catchment area, language, offer and available resources.
Clear explanations for budget allocation
Monitor spending by location and propose justified adjustments. Decisions reflect observed performance as well as operational constraints.
Comparable measurement where data allows
Define useful actions for each activity: enquiries, bookings, purchases or calls. Harmonise tracking where tools allow and document differences that limit comparisons.
Experience with multi-location organisations.
Montreux Republic
Hospitality and restaurants · Switzerland
Advertising support for several venues with different identities and calendars. Practical experience coordinating campaigns and investment across a group.
KEANA Pilates
Three studios · Paris
Digital acquisition for a network of Paris studios, taking local offers and the booking journey into account.
Start with a manageable scope.
Review the current setup
Examine accounts, campaigns, pages and measurement tools. Identify differences between locations and priority actions.
Choose an initial scope
Depending on the situation, start with one location, an offer or a limited set of campaigns. Define responsibilities and evaluation criteria.
Extend where appropriate
Use lessons from the initial scope to prepare the next steps, taking differences between locations into account.
One point of contact to coordinate the work.
We agree how collaboration works: who supplies content, who approves offers, who follows up enquiries and how budget decisions are made.
You retain ownership of your advertising accounts and access to your data. Coeos’s responsibilities and those of your teams are clarified from the outset.
Do you support a portfolio of companies?
An investment fund’s priorities extend beyond those of a network of venues. Explore our dedicated digital value creation support for portfolio companies.
Let’s talk about your locations and priorities.
Tell us about your organisation, the number of locations involved and the main challenges: generating enquiries, openings, seasonality, coordination or measurement.
Also explore our support for businesses.