GOOGLE ADS MANAGEMENT · COEOS DIGITAL
Google Ads campaigns built around your business goals.
Want to delegate your campaigns or understand why they are not generating the enquiries you expect? Coeos Digital helps with strategy, management and measurement, taking your offer, customers and conversion journey into account.
Based in Lisbon, we support businesses across several European markets.
END-TO-END MANAGEMENT
Strategy
Start with your business goals.
Campaigns and pages
Connect searches with enquiries.
Measurement
Understand results and adjust.
You need to know what your campaigns deliver.
You invest, but enquiries remain scarce.
We examine the searches triggering your ads, targeting relevance and what visitors find after clicking.
Your figures do not reflect your business reality.
We check what is counted as a conversion to distinguish website interactions from genuine enquiries.
You want to delegate with a clear view.
You have a point of contact to monitor campaigns, explain decisions and identify the next steps.
From the first click to an enquiry.
01
Acquisition strategy
Understand your offer, customers, markets and goals to define the role of Google Ads and campaign priorities.
02
Campaign management
Structure the account, develop ads and keywords, analyse search queries and adjust budget allocation.
03
Landing pages
Check consistency between the search, the ad’s promise and the page. Identify improvements that make it easier to get in touch.
04
Measurement and monitoring
Check conversion events and work with your team to compare advertising results with actual enquiries.
We agree the scope together. Creating pages or making substantial tracking changes may require additional support.
Hands-on experience across different sectors.
Coeos Digital supports businesses in hospitality, healthcare and wellbeing. Different sectors share one requirement: understanding the customer journey and measuring actions that matter to the business.
8 years
Of experience in digital campaigns.
Hospitality and restaurants · Switzerland
Montreux Republic
Google Ads and Meta advertising support for several venues in the group.
Healthcare · Lisbon
Alegria Medical Centre
Google Ads campaigns organised by language and specialty, with enquiry and appointment tracking.
Pilates · Paris
KEANA Pilates
Digital acquisition and booking journey monitoring for a network of three Paris studios.
A clear framework before committing budget.
Understand your situation
We discuss your business, goals, existing campaigns and available resources.
Set priorities
We identify potential campaigns, suitable pages and measurement checks to complete before launch.
Manage and adjust
Decisions reflect observed performance and your feedback on enquiry quality.
If Google Ads does not appear suitable for your situation or budget, we will tell you.
Discover our digital support for businesses.
Before entrusting us with your campaigns
Can you take over an existing account?
Yes. We review its structure, history and conversion tracking to decide what to keep, correct or test.
What budget should I plan?
Media budget depends on the market, targeted searches and goals. It is separate from management fees. We agree a coherent scope before launch.
Do I need a new website?
Not necessarily. An existing page may work. If it creates obstacles to enquiries, we suggest targeted improvements or a dedicated page.
How do you assess results?
We monitor spend, clicks and recorded conversions, then relate these where possible to enquiry quality and commercial outcomes. This requires your feedback.
Let’s talk about your goals and campaigns.
Already have a Google Ads account or considering your first campaigns? Tell us about your business and what you want to develop.
In your message, include your website, objective, proposed media budget (or ‘to be defined’) and whether campaigns are already running.