ADVERTISING AUDIT · COEOS DIGITAL

Already running Google Ads or Meta campaigns, but lacking clarity on results? We review your accounts, conversion measurement and main landing pages to help prioritise improvements.

An independent perspective, an evidence-based diagnosis and an action plan your team or supplier can use. No obligation to retain us for campaign management.

Platforms report conversions, but their connection to qualified enquiries, bookings or sales remains unclear.

Costs are rising or enquiries are falling. You want to understand possible causes before changing budgets.

Increasing investment, changing suppliers or developing an offer: you want to check the foundations first.

This audit is for business leaders and marketing managers with existing campaigns. We check that the history and scope support a useful analysis. If you have never launched campaigns, launch planning is more appropriate.

Account structure, targeting, ads, budget allocation and available results. Analysis reflects your objectives, offer and campaign history.

Recorded actions, optimisation settings and consistency of available data. We distinguish intermediate signals from business actions and identify measurement limits.

Consistency between ads, offers and main landing pages. We identify visible obstacles to enquiries, purchases or bookings.

Checks use read-only access and available information. Tests requiring technical intervention are identified separately.

Findings from your accounts, specific examples and possible consequences. Confirmed problems are distinguished from hypotheses and points to test.

What to correct, why, in what order and who needs to act. Immediate priorities are separated from actions for the following 30 to 90 days.

Discuss the conclusions, answer questions and agree next steps with the people involved.

Your team or supplier can implement the plan. Technical corrections and campaign management are not included; they require a separate scope and quotation if you want us to handle them.

€750 excluding VAT

One channel, one advertising account and one website. Campaign, conversion and main landing page analysis; diagnosis, action plan and a one-hour review.

€1,200 excluding VAT

Both channels for the same business and website. Cross-account and measurement analysis, diagnosis, action plan and a one-hour review.

Groups, multiple accounts and complex setups: priced by quotation. The number of accounts, websites and journeys, and the depth of tracking checks, are agreed during scoping.

Managing several locations? Explore our support for groups and networks.

A 20–30 minute discussion to clarify your objectives, difficulties, relevant accounts and available history.

After approving the quotation and paying a 50% deposit, you provide the required read-only access and agreed information.

The diagnosis and action plan are delivered within 10 working days of receiving all required access and information.

We present the conclusions in a one-hour meeting. The balance is payable after the meeting.

Read-only access to relevant advertising accounts and, depending on scope, measurement tools such as GA4 and Google Tag Manager. We agree the list during scoping. You retain ownership of your accounts.

No. The audit covers analysis and recommendations. No campaigns or tracking settings are changed as part of this service.

We explain the limits of the diagnosis and the checks needed. We cannot reconstruct conversions that were never measured. Available history is reviewed before confirming scope.

No. The audit can be purchased independently. Your team or supplier can use the conclusions and action plan. Further Coeos support is a separate option.

No. It identifies problems, prioritises actions and defines tests. Future results depend on implementation, your offer and the market, among other factors.

No. If you want us to handle the next steps, we agree a separate service: Google Ads management, Facebook and Instagram campaigns or technical work to be scoped.