META ADVERTISING · COEOS DIGITAL
Facebook and Instagram campaigns designed to grow your business.
Build awareness of your venue, generate enquiries or support sales: your campaigns need a specific objective.
Coeos Digital supports your Facebook and Instagram advertising strategy, management and measurement. We connect your offer, content and the journey after the click.
Strategy
Give your investment a purpose.
Creative
Connect your content to your offer.
Management
Monitor results and adjust.
Give your advertising investment a clear direction.
You publish regularly, but results are difficult to measure.
We define the role of paid campaigns and the actions to track to assess their contribution to your business.
Your campaigns attract visitors without generating the expected enquiries.
We review messages, audiences and landing pages to identify improvements.
You want to delegate while understanding the decisions.
You have a point of contact to monitor investment, explain results and organise the next tests.
A campaign starts with an offer and a customer journey.
Define the strategy
Clarify the objective, offer, audiences and budget. An awareness campaign is different from one designed to generate bookings or sales.
Develop messages and creative
Choose suitable arguments, images, videos and formats. We use available content and prepare briefs to fill any gaps.
Manage campaigns
Structure the account, launch ads, compare results and adjust investment. Tests address specific hypotheses: offer, message, creative, audience or destination.
Measure what matters
Check available conversion events and compare advertising data with observed enquiries or sales. When bookings happen on an external platform, we take its tracking capabilities and limitations into account.
Photography, video production, page creation and technical work are specified in the agreed scope.
Campaigns grounded in your business reality.
Campaigns must reflect your calendar, capacity, catchment area and the offers actually available.
- Introduce a venue or a new offer.
- Support a trading period or event.
- Generate enquiries or bookings.
- Re-engage people who have interacted with your business, where targeting and consent conditions allow.
Montreux Republic
Hospitality and restaurants · Switzerland
Meta and Google Ads support for several group venues, with different offers, calendars and local priorities.
A collaboration that makes room for content.
Performance depends in part on creative quality and renewal. We help identify useful content and organise production with your teams or suppliers.
You bring your understanding of your customers and business. We turn it into messages, campaigns and actionable tests.
Before launching your campaigns
Can you take over our existing campaigns?
Yes. We review their history, creative and measurement before recommending priority changes.
Do we need to produce videos?
Not always. Formats depend on your offer and available content. We can identify the footage and formats to prepare.
Do we have to choose between Google Ads and Meta Ads?
It depends on your customers’ journey. Google Ads can capture active searches, while Facebook and Instagram can introduce an offer. We define their roles according to your situation and budget.
Is advertising spend included?
It is separate from management fees. Any creative and production requirements are specified separately.
Let’s talk about your business and upcoming campaigns.
Tell us about your offer, market and what you want to develop. If you already run campaigns, explain what works and what is causing difficulties.
Also explore our digital support for businesses.