A strategic and measurable framework
We support private equity firms in strengthening the performance of their portfolio companies through a structured and ROI-driven digital framework.
Our approach blends operational execution, strategic alignment, and scalable processes that enhance visibility, lead generation, and commercial performance across diverse industries.
Many portfolio companies simply lack the internal capacity to fully leverage digital channels. This often leads to under-optimized acquisition funnels, low visibility for strong businesses, insufficient performance tracking, and missed growth opportunities.
Our model solves these gaps with a methodology built for impact, measurability, and scalability.
Understanding the foundations before scaling
We begin with a full 360° audit covering website performance, SEO, paid acquisition, tracking, content, and brand positioning.
This phase produces a clear, actionable roadmap aligned with the company’s commercial priorities.
Lead generation, visibility and conversion
Once the diagnostic is complete, we activate high-value digital levers:
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Optimized landing pages & conversion funnels
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Google Ads as the main acquisition engine
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SEO-driven content creation
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Photo/video content for long-term use
All actions are tracked through unified dashboards to ensure full visibility on performance metrics.
Strengthening the fund’s position as an active investor
We also reinforce the fund’s visibility by producing co-branded content and LinkedIn communication.
This positions the fund as an engaged and value-creating partner for its portfolio companies.
One model, multiple applications
After a successful pilot implementation, the same framework can be efficiently applied to other portfolio companies.
This creates operational consistency, economies of scale, and higher value across the entire portfolio.
A 6-month program for measurable impact
Our recommended entry point is a 6-month pilot with one selected company:
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Complete digital diagnostic
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Landing page + tracking + reporting setup
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Google Ads management
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One SEO article per month
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One photo/video content session
This creates the foundation for sustainable digital growth supported by measurable KPIs.
Clear, predictable and mesurable
A typical 6-month pilot represents an investment of €9,000–10,000 (excl. VAT), excluding media budgets.
Each component—Ads, SEO, content—is monitored through KPIs such as cost per lead, conversions, ROAS, visibility metrics, and pipeline contribution.
Value creation with measurable outcomes
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Immediate impact on qualified leads and visibility
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Precise ROI tracking and reporting
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Operational execution without increasing internal workload
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A repeatable system that scales across the portfolio
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Strengthened institutional positioning through high-quality content
We build relationships
Our job is to connect you with your future clients.
Ownership process
We only manage your different accounts which remain in any case, your property.
Let’s talk about it!
A digital marketing strategy is not optional but obligatory, your presence on the web is necessary for your growth
« The coeos team is multidisciplinary and complementary. We dedicate all our energy to exploit your online and offline potential. »
Jérôme Foulon
CEO coeos